Considered by Gartner as the leader in eCommerce solutions, IBM’s WebSphere Commerce gets high marks for product and technology vision, functionality and manageability. While it drives some of the biggest websites on the web, it is also praised for its scalability and flexibility.

About 75 percent of the sites powered by WebSphere Commerce reside in the B2C arena, and many of those sites value it for the superior user experience it delivers. With omni-channel features in high demand, WebSphere Commerce gives retailers the tools they need to personalize the shopping experience no matter the consumer’s channel preference.

Some of the most desirable aspects of the platform include the ability to:

• Deliver a seamless experience on multiple touchpoints that can be housed under one control console
• Maximize brand equity with powerful tools to manage content, marketing activities and fulfillment options
• Execute on the personalization initiatives that customers have come to expect
• React quickly to market demand by taking advantage of platform upgrades and feature releases

WebSphere Commerce’s B2C functionality is incredibly vast and as a certified WebSphere Commerce partner, the team at NetSphere Strategies has a deep understanding of how to leverage its out-of-the-box functionality and customize it according to specific needs. In doing so, our clients are able to better maintain a site uniquely developed to meet their needs in the long term.