No two companies are alike. Each has its own, unique set of needs for conducting business and cultivating relationships with clients. Some develop their own custom applications to hopefully gain a competitive edge while others want to purchase commercial packages, but don’t have the capital to do so.
FedEx, Google and Groupon understand the competitive advantage of proprietary software and strategically use open source and commercial software technology to build their own applications. They view the expenditure as a strategic investment and not a cost. When faced with the choice of build versus buy, nine times out of 10, these firms chose to build it themselves.
With the help of our professional service team, which has experience building custom applications like payment plugins, product configurators and SaaS-based marketplace automation tools, you can do the same. You can make a strategic investment in application development and provide yourself a competitive advantage that will work for you and your business needs.