NOTES FROM THE ECOMMERCE EXPERTS... 
Making your online store more profitable

A message from our CEO, Steve Moen

Where are your customers headed?

Keeping pace with customers on their path to purchase requires some advanced navigation skills. What was once a straight line is now a windy road with pitstops at brick-and-mortar locations, social media sites, online stores and mobile apps. The secret to staying on their trail, however, is in understanding them even better than before. Fortunately, new and improving technology is emerging everyday to help make that possible.     

Schedule a workshop

The best way to gain traction with customers is to deliver positive experiences at every turn. UI/UX workshops ensure that the right strategies are put in place early on.         

Articles to read

Creating relevant content throughout the customer journey: The Guardian

Online purchase cycle in 2014 messy; not a funnel: Practical eCommerce

Apple upgrade tracks customers even when marketing apps are off: OPB.org 

NetSphere Strategies will be attending the following upcoming events. For event details, click the corresponding buttons below. 

Adobe takes on the challenge of personalization

Adobe's Experience Manager was designed to address the fragmentation of the multi-channel marketing environment. For eCommerce, Adobe added specific features to tackle the job.

Tracking customers in-store; the stuff of sci-fi

Facial recognition and wearables, like Google Glass, are the future of retail. But for now, there are other portals to in-store success.

NOTES FROM THE ECOMMERCE EXPERTS...
Making your online store more profitable

A message from our CEO, Steve Moen

Mobile by the millions

If we've heard it once, we've heard it a thousand times: mobile's momentum isn't about to slow down. Or is it? Despite reports citing the ongoing uptick in smartphone adoption, market saturation is inevitable. Some firms are forecasting that saturation in the United States could come as early as November 2015.

The mobile story to follow, therefore, is that smartphone prevalence in daily lives is just now getting interesting. Furthermore, tablet adoption is on the rise. As of June 2013, there were 69 million U.S. users powering up their Apple iPads, Galaxy Tabs and Microsoft Surfaces, leaving a large percentage of the population still anxious to get on the tablet bandwagon.

Mobile design tip sheet

Before you get in too deep with a mobile design project, download our tip sheet, which includes a handful of commonly overlooked mobile design elements.

Articles to read

eCommerce Is growing nicely while mCommerce
is on a tear: Forbes.com

How Mars, Venus and maps affect mobile shopping: MultichannelMerchant.com

Mobile commerce returns tricky for retailers:
ZDNet.com

Creating a successful website requires a strategically driven effort. It also requires a holistic understanding of technology, UI/UX, marketing and analytics.

As a full-service eCommerce firm, we have the expertise to help you coordinate your website development efforts.

Staying relevant with mobile, WebSphere Commerce

If the whole point of online shopping is convenience, then why aren’t more sites mobile enabled? Some of it may have to do with the perceived difficulty in developing an effective mobile site.

3 things to know about mCommerce in 2013 and beyond

As the mobile market continues to mature, merchants will want to understand how it's changing - be it in the market's users or its technologies.