Onsite search deployed on eCommerce sites is one of the top three most effective ways for buyers to find the products they want to purchase. So why is it that 7 in 10 adults that shops online at least monthly, have come to the conclusion that onsite search functionality deployed on most webstores they visit don’t deliver relevant results and expectations. I didn’t realize how poor the implementation of onsite search was for eCommerce sites until I decided to write this...
Category - eCommerce
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Online retailers that have historically underplayed the value of reviews are beginning to change their tune. Perhaps they’ve been more concerned about site design, improving conversions and providing an excellent customer experience – all of these are important aspects of eCommerce, but they don’t negate the need for product reviews. There is a reason Amazon and eBay have used customer reviews since the late 1990s – reviews often improve the average order value. Reviews are especially important where electronics are concerned:...

