
Category - It Just Makes Good Business Sense
- Subscribe to this category
- Subscribe via RSS
- 19 posts in this category









A common side effect of a fast-growing business is an increase in online properties, sometimes referred to as web sprawl, which is essentially the over-creation of tangential brand websites. What starts out as one website developed for a product launch, a sub-brand or a marketing campaign, can quickly spiral out of control into multiple, difficult-to-manage web entities like country-specific sites, partner portals, customer support sites and blogs. Although these sites can be considered necessary additions for a growing business, problems arise...