
Category - Omni-Channel
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As the retail and eCommerce trade show circuit continues – with the Internet Retail Conference and Exhibition less than two weeks away – folks in the industry are abuzz with the insight that comes with attendance. Just recently, IBM hosted its annual Smarter Commerce event in Tampa, Fla., where attendees learned about the latest trends emerging in the industry. Likewise, shows like eTail East and West are also educating retail business leaders how to go to market more effectively. No...


Minus the chore of finding a good parking spot and lugging around multiple shopping bags, online retailers are trying to replicate in-store experiences for their customers in the digital world. And other than a few snags, they’re getting much better at it. One of the snags tripping up many retailers, however, is the big task of inventory management. More often than shoppers would like, an item is placed into an online shopping cart – maybe even purchased – before finding out...
On average, shoppers switch retailers when they cross channels – talk about customer disloyalty. But can we really blame the consumer class for their shopping habits? Probably not, considering how difficult it is to draw a line in the sand between one retailer and another. Let’s face it; most big companies are just too similar in the type of goods they offer, the price structure they deliver and the purchasing experience they create. As a result, there is little differentiation between...

