Recently, we here at NetSphere Strategies reported on the suspension of Guy Adams’ Twitter account. Adams, who published the corporate e-mail address of Gary Zenkel, the president of NBC Olympics, caused a ripple throughout the entire Twitterverse. Whether you were on Adams’ side (Zenkel’s e-mail address is publicly available, after all) or whether you were on Twitter’s side (who stepped in when an individual’s privacy was in jeopardy), the debate opened up the public’s eyes to the idea of Twitter etiquette....

Don’t like the way NBC is giving coverage to the Olympics? Well then don’t tweet about it – as long as Twitter and NBC are partnering up, that is. According to an article published on London’s Telegraph website, Twitter and NBC got together before the Olympics to enter into a partnership wherein Twitter would feature highlighted tweets from sports insiders in return for on-air promotions. Everything was going according to plan until Twitter users caught wind of the suspension of Guy...

If you were to take a brief survey of the people in your social circles to ask them what the benefits of LinkedIn are, you might get a wider variety of responses than you’d imagine. For some, LinkedIn is all about landing a new job with the website serving as an online resume of sorts. For others, LinkedIn is a tool for garnering sales leads. And still others will say that LinkedIn is just as social as Twitter and Facebook, acting...

These days, a lot of the chatter surrounding the power of social media might be better considered as preaching to the choir. Because let’s face it; unless a company resides under a rock, they’re using it. But what about the CEOs or presidents of all of those businesses engaged in social media? Where is their presence in the social media sphere? That presence – or lack there of – was the topic du jour in a recent article published by Forbes...

Just as more and more businesses understand how to harness the tools of conventional social media platforms, like Facebook and Twitter, new forms of marketing are making their way onto the scene. Enter Jeff Hasen, author of a new book titled, “Mobilized Marketing.” The book, which recently caught the attention of the editors at Entrepreneur, includes insight from some of marketing’s utmost gurus, which Hasen was fortunate to have access to. According to Entrepreneur, “Hasen details the strategies and tactics that...

Analytics tools come in many forms. A recent article from Practical eCommerce magazine, in fact, listed 17 new tools just for examining links. And although we need the ability to analyze data so as to draw conclusions from it, we certainly don’t need to be bogged down by it. One tool will do just fine. And for most company's purposes, Google Analytics is the tool of choice; it's been a go-to for some time now. The great thing about sticking with...