At the IBM Smarter Commerce workshop, held on Sept. 18-19 in Chicago, presenters showcased the enterprise marketing management (EMM) solutions developed by IBM to drive relationship marketing within the eCommerce arena. The topic was kicked-off with explanations as to how the tools within the platform address the needs of specific users. For marketing leaders and planners: Maximizing ROI is one of the No. 1 goals of CMOs and marketing managers. Modeling and assessing the mix of marketing efforts is covered within... Subscribe to this list via RSS Blog posts tagged in cross-channel interactions
At the IBM Smarter Commerce workshop, held on Sept. 18-19 in Chicago, presenters showcased the enterprise marketing management (EMM) solutions developed by IBM to drive relationship marketing within the eCommerce arena. The topic was kicked-off with explanations as to how the tools within the platform address the needs of specific users. For marketing leaders and planners: Maximizing ROI is one of the No. 1 goals of CMOs and marketing managers. Modeling and assessing the mix of marketing efforts is covered within...