After sending out our most recent NetSphere Strategies newsletter, which went out earlier this month, we received a handful of questions in response to our invitation to “Ask an eCommerce Expert.” We chose to publish the following inquiry, submitted by Josh L., considering it is a common question asked by most online retailers – large and small, alike.   What is the top marketing effort that can drive traffic to my site?   Josh’s question immediately grabbed our attention and for...

Making the choice to re-platform an eCommerce site is not for the faint of heart. It takes a major commitment. For some, the project can span multiple years. There’s the research required in choosing an eCommerce provider and then there’s the task of determining how to customize it in a way that will deliver results. Once those items have been fleshed out, the implementation itself still has to take place.   According to research conducted by Forrester in 2011, published in...