When online shoppers head to the Tommy Hilfiger website, they are immediately confronted with an overlay capture form, inviting them to sign up for the Tommy Hilfiger newsletter. The overlay also offers 20 percent off the next purchase for those who opt in to the newsletter. If this sounds a little spammy to you, you’re probably not alone. What you might be surprised to hear, however, is that the clothing company more than tripled their e-mail list in one year’s...
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When online shoppers head to the Tommy Hilfiger website, they are immediately confronted with an overlay capture form, inviting them to sign up for the Tommy Hilfiger newsletter. The overlay also offers 20 percent off the next purchase for those who opt in to the newsletter. If this sounds a little spammy to you, you’re probably not alone. What you might be surprised to hear, however, is that the clothing company more than tripled their e-mail list in one year’s...