Onsite search deployed on eCommerce sites is one of the top three most effective ways for buyers to find the products they want to purchase. So why is it that 7 in 10 adults that shops online at least monthly, have come to the conclusion that onsite search functionality deployed on most webstores they visit don’t deliver relevant results and expectations. I didn’t realize how poor the implementation of onsite search was for eCommerce sites until I decided to write this...

Ever tried to find a product that you’d seen on a company’s website, only to come up empty-handed once you were ready to buy it? Well, don’t go beating yourself up, assuming that your memory is to blame or that it’s now sold out. In fact, the problem probably doesn’t have anything to do with you at all – but instead has everything to do with advanced site search.   The scenario is surprisingly more common than one would imagine. At...