Back in 2011 – not so very long ago – an editor at Forbes reminded readers that we the general public, at that point in time, had been spoiled with the Internet for more than 15 years. 15 years! But as of 2013, over the course of 17 years, a lot has changed. Few can hardly even fathom a time when dial-up existed. But in the shadow of nearly two decades worth of advancements, there are still a number of things...

To manage an online reputation, the first order of business is to create an online presence. At this point in the game, however, it’s reasonable to believe that most companies have already done so. For those who haven’t, stop reading this post and get to work already!   But seriously, when people search for your business, it’s best that they not have to look long and when they do find you in a Google search, it’s also ideal that what they...