The 7 cardinal sins of any eCommerce site

1. Your site is too slow – Patience is a virtue, but not when it comes to online shopping. Consumers don’t want to wait for your site to load – nor will they.
2. Your site is too complicated – If it takes more than five clicks to make a purchase, you’re bound to lose the sale.
3. Your credit card entry system is punishing – Borrow, buy or steal established best practices. Online shoppers get used to standard methods of making a purchase, so if you decide to reinvent the wheel, they’re bound to be frustrated or confused.
4. You’re charging too much for shipping – Point blank: Don’t charge more than 10 percent for shipping. Anything more is just too much.
5. You’re overselling your tablet app – It’s recommended to optimize your site for iPad users. It’s not, however, suggested that you shove your iPad app down their throat.
6. Your site performs horribly on certain browsers – Test the functionality of your site across all browsers. And then test it again.
7. You’re hitting your customers with irrelevant offers – Once a customer has made a purchase, some might feel inclined to send them product offers via e-mail. The key here, though, is to not bombard them with those offers.

If you’ve committed any of these sins, there's no need to worry. You haven’t been damned to a life of low conversion rates or limited online revenue. You will, however, need to repent for your actions by correcting the situation.

If you don’t think you have the know-how to make a 180, feel free to rely on the eCommerce experts at NetSphere Strategies. But keep in mind, we’re not here to judge. We’re just here to help.