The likelihood of experiencing a technical issue on an eCommerce website during the holiday shopping season is high. No matter how much planning or preparation an online retailer does, online shoppers will inevitably encounter something that doesn’t seem quite right. Whether some products are showing available when they’re actually out of stock or whether pages are taking too long to load, consumers won’t be pleased. No matter the issue, when unforeseen problems arise, it’s important for the alerted team member to...

eCommerce is one of the fastest-growing industries today. New competitors are constantly entering the arena, and current business owners are feeling the squeeze. To stay in the game, businesses must be able to quickly scale to meet customers’ ever-growing demands. Implementing new features and functionality is a great way to enhance the customer experience, but it can also take a toll on a website’s performance. Therefore, as a website takes on more content, the No. 1 priority is to ensure that...

The upcoming holiday season should provide plenty of cheer for retail businesses and their employees in 2014. According to a recent forecast, the National Retail Federation is predicting a jump in sales of more than 4 percent as compared to sales from the previous year. NRF president and CEO, Mark Shay, expressed cautious optimism, citing moderate growth in consumer sales over the course of the year.  “Retailers could see a welcome boost in holiday shopping, giving some companies the shot in...

eCommerce sales have grown exponentially over the last decade, nearly reaching $300 billion in 2014. Retail consumers are now spending half their shopping time online, whether it’s via computer, tablet or smartphone, to research their purchases before they make them. Because of the ramp-up in time spent shopping online, consumers are demanding a better experience. Part of those expectations include a more seamless, immersive experience across all retail channels. With the volume of online sales increasing rapidly, however, so has the...

For Amazon Prime members, of which there are more than 20 million, non-perishable items can now be shipped right to their door with the new service Amazon Prime Pantry. And in the classic Amazon way, the cost to have up to 45 pounds of groceries shipped is low – $5.99 to be exact. With disrupters like Amazon’s Prime Pantry, Amazon Fresh, Peapod and other new delivery services, grocery stores are finally making the push to eCommerce and digital engagement. In fact, new research released from...

The marketers that are on top of their game are the ones that no longer consider driving website traffic a challenge. Those marketers have a slew of tools and techniques at their disposal and have mastered how to use them. Their newest challenge, however, is ensuring that the traffic that lands on their website stays there.   In an eBook produced by Yottaa, a leader in CDN technology focused on website performance, the editors there made a few intriguing statements about...

In a white paper created by Silverpop, titled Ultimate Guide To Post-Purchase Messages: 15 Ways To Build Loyalty And Drive More Revenue After The Purchase, the editors there said, “If you think of customers in terms of a simplified lifecycle, with customer acquisition first, initial purchase second and repeat loyalty third, it’s easy to see how a first-purchase focus could leave precious little time for surprising and delighting existing customers.” And Silverpop would know. As a leader in marketing automation, it...

When it comes to eCommerce site search, the logical place to start is to talk about its benefits. Studies point to the fact that when business users can improve the online customer experience, revenues will follow suit. And when eCommerce businesses optimize search on their sites, conversion rates increase, profits rise and consumer satisfaction goes through the roof. That’s because consumers can find what they’re looking for quickly and easily. Site search is one of many aspects of an online store...

NETSPHERE STRATEGIES AND YOTTAA UNITE TO CREATE ECOMMERCE SUCCESS FOR RETAILERS Partnership Signals Recognition of End-User Optimization as a Driver of eCommerce Success Boston, MA – October 23, 2014 – NetSphere Strategies, a leading eCommerce development company, has partnered with cloud-based application optimization provider Yottaa to deliver optimized eCommerce solutions to online businesses. NetSphere Strategies expertise revolves around their core competencies in eCommerce consulting, online storefront solutions and ongoing support services. They work hands-on with clients to produce unique, long-term engagements based on...

It’s safe to say retailers are aware that there’s more to digital selling than just creating a website. There are handfuls of social channels to manage, various types of devices to consider and an ever-winding path to purchase to follow.   These various touch points were the focus of a recent Nielsen study titled “Today's Empowered Shoppers and Opportunities to Reach them.” In it, Nielsen researchers said that the digital channel, of course, plays a big role in affecting the consumer’s...