Most folks are more than familiar with the following idiomatic phrases: “diversification is the key to success” and “don’t put all your eggs in one basket.” And many are familiar with them in a business context. For example, when you sell products and services from your company’s website, you benefit by increasing the number of sales channels available to your customers – diversification is the key to success. Selling through a third-party marketplace also helps you mitigate the financial...
Category - Third-Party Marketplaces
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Since the dawn of the Internet, magazine publishers have had to rethink the way they connect with their readership. As they watched the consumers who were once giddy about their glossy pages begin to favor digitized editions, they scrambled to follow the curve and stay relevant. Lucky for most magazine publishers, print subscriptions were never their bread and butter. Print advertising, however, was. “It wasn’t so long ago that almost every magazine chased ever larger circulation, even if it meant losing...
It’s been a few months since Alibaba announced its upcoming IPO, slated to be the biggest listing since Facebook’s in 2012. With its current value sitting at $128 billion, investor anticipation is palpable. But the announcement of its IPO came mid-year 2013 and the date for the public offering still hasn’t been set. So what has China’s eCommerce giant been doing in the interim? Well, according to today’s headlines, Alibaba has been hatching a new scheme to take over Amazon. And...



