For those in the business of eavesdropping, it’s not rare to overhear a pair of executives at a lunch counter talking about the ROI of social media. One will ask the other how to quantify its value and whether it’s worthy of all the hype. If it’s the right set of businessmen, the answer to that question will be a resounding, “Yes! It’s worth the hype and more.” If it’s the wrong set of businessmen, the remainder of their lunch... Category - Uncategorized
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For those in the business of eavesdropping, it’s not rare to overhear a pair of executives at a lunch counter talking about the ROI of social media. One will ask the other how to quantify its value and whether it’s worthy of all the hype. If it’s the right set of businessmen, the answer to that question will be a resounding, “Yes! It’s worth the hype and more.” If it’s the wrong set of businessmen, the remainder of their lunch... 
We’ve heard the phrase “content is king” for a while now. And although it supported the blogging efforts of many, it was more of a cliché than anything else. As long as blogs were written (be it low-quality or not), SEO tactics had to be employed to rise in the online rankings. In 2013, however, the cliché is becoming reality. Gone are the days of hack bloggers that are just writing to write and just relying on backlinks and keywords...