Keeping an eCommerce website fresh and full of new information will tickle online shoppers’ curiosity and inspire them to check back often. So, when a company strategizes to develop new web pages or update pre-existing web pages, expectations are high – and rightfully so. Repeat visits are prone to becoming online purchases. But what happens when all of that hard work doesn’t reap the benefits of increased revenue? Better yet, why isn’t the new content producing the anticipated attention or sales?...

At NetSphere, we’re always yammering about all of the stuff that folks are supposed to do to make it in today’s business world: Set up a Pinterest account to diversify your web presence, create effective meta descriptions, implement social logins, live and die by your analytics, launch a mobile marketing strategy, employ third-party marketplaces, start producing videos and for Pete’s sake, take out the trash. And yes, we know; we’re beginning to sound a bit like your mother. All kidding...

For most folks, it’s far more preferable to buy from a mom-and-pop shop as opposed to a big-box corporation. It offers up a sense of community and a feeling that you’re purchasing a real quality product, not some mass-produced item made overseas.   Mom-and-pop shops, as we all know, however, don’t have it easy. Oftentimes, their quality goods cost a little bit more than the mass-produced stuff flooding the market. Consumers then flock to Target or Wal-Mart instead for their low,...

There are many who have banked on Mac users as being big spenders, and rightfully so. Certain analytics have shown that Mac users are more likely to book pricier hotel rooms than their PC counterparts. Because of that data, Orbitz, a popular travel site, shows Mac users higher-priced deals. And it all started with the Mac tax, the idea that consumers will pay more for Apple’s technology compared to other brands. According to a recent Wall Street Journal report, Orbitz and other...

Analytics tools come in many forms. A recent article from Practical eCommerce magazine, in fact, listed 17 new tools just for examining links. And although we need the ability to analyze data so as to draw conclusions from it, we certainly don’t need to be bogged down by it. One tool will do just fine. And for most company's purposes, Google Analytics is the tool of choice; it's been a go-to for some time now. The great thing about sticking with...