Gary Vaynerchuk sounds off on doing the right thing

There are two ways to build the biggest building in town. One way is to simply build it, brick by brick, whereas, the other way, is to tear down all of the buildings around you so as to leave yours as the only – and tallest – one standing. The former option speaks to the entrepreneurial spirit in all of us. The latter reeks of attrition.

Philosophically speaking, this is the type of decision that people in business are confronted with on a regular basis. Everyone is trying to get ahead; the rub is that there are so many who will do whatever it takes. If it doesn’t feel right, then why do it?

Even if you’re right, doing the wrong thing is wrong. Or so says Gary Vaynerchuk, author of "The Thank You Economy" and irreverent spokesperson of his own brand of ethical ways to go to market. He stresses to his growing audience that in business, you always – not just sometimes – have to do the right thing.

In the video posted above, Vaynerchuk gives the example of the big video-game retailer, Game Stop, and what went wrong when company execs pulled an underhanded move geared at leveling the playing field. With intensely infectious enthusiasm and in less than four minutes, Vaynerchuk spits out the scenario, the lessons learned and why you should readjust the way you interact with your customers because of it.