To manage an online reputation, the first order of business is to create an online presence. At this point in the game, however, it’s reasonable to believe that most companies have already done so. For those who haven’t, stop reading this post and get to work already!   But seriously, when people search for your business, it’s best that they not have to look long and when they do find you in a Google search, it’s also ideal that what they...

When Forbes asked the question, “Will Video Be The Next Generation In E-Commerce Product Reviews?” they already knew the answer. According to the article titled the same, “This revolution in the traditional review process is quickly garnering steam, and for good reason. As the attention span of the average E-Shopper dwindles, these critical moments are extended if they’re watching a video review (as opposed to reading one).” To understand this new brand of eCommerce, Forbes explains how the power of body...

There are two ways to build the biggest building in town. One way is to simply build it, brick by brick, whereas, the other way, is to tear down all of the buildings around you so as to leave yours as the only – and tallest – one standing. The former option speaks to the entrepreneurial spirit in all of us. The latter reeks of attrition. Philosophically speaking, this is the type of decision that people in business are confronted with...