With today’s technology, more and more individuals are working remotely. Studies have shown that productivity can be just as high – if not higher – when the daily grind happens at home. But if there were ever a time to get out of the pajamas and back into the traditional business world, it’s for a trade show. The face-to-face opportunities are vast, and that’s just the tip of the iceberg for what’s possible at an industry event. The eCommerce... Category - eCommerce
- Subscribe to this category
- Subscribe via RSS
- 93 posts in this category
With today’s technology, more and more individuals are working remotely. Studies have shown that productivity can be just as high – if not higher – when the daily grind happens at home. But if there were ever a time to get out of the pajamas and back into the traditional business world, it’s for a trade show. The face-to-face opportunities are vast, and that’s just the tip of the iceberg for what’s possible at an industry event. The eCommerce... 
As the global population continues to grow, opportunities for businesses in the eCommerce sector will also expand. To put that international growth into perspective, each and every day the planet grows by 220,000 people. Of the 7 billion, which is ticking upward by the second, 2 billion are in the middle class – the consumer class. Those new consumers are from every corner of the globe, but no matter how remote their location, to stay competitive, eCommerce sites must reach... 
The inherent goal behind a social media campaign is to get more traffic to your site. If your proven strategy has been to write a blog, develop content for Twitter and Facebook, and populate pages on Pinterest or LinkedIn, isn’t it time for an e-newsletter to be part of that campaign, as well? There’s a separate demographic for each platform, and for some of your audience, an e-newsletter will be the most effective way to get their attention. Although few... 
During a recent discussion with one of our clients, the team here at NetSphere Strategies was posed with the following question: How can we make our customers feel more secure when making purchases on our site? When we answered that question by equating the checkout process to a party, our client was a tad surprised. But believe it or not, comparing an online shopping cart to a party isn’t as far-fetched as it might sound. There are plenty of reasons... 
Last week at IRCE 2013 at Chicago’s McCormick Place, Alex Zhardanovsky, co-founder of PetFlow.com, spoke in front of a massive crowd of eCommerce business owners, industry journalists and show attendees. Buzz leading up to his speaking engagement was primarily based on his company’s legendary social media accomplishment: building its Facebook fan base from 20,000 to 600,000 in six months and doing it all for less than $200,000. “The approach to acquire as many fans as quickly as possible certainly wasn’t... 
Need a crash course on the emerging trends in an industry? Looking for solutions to your major business challenges? Wanting a good workout? Well, all of these can be achieved by walking the floor at any of the major trade shows that happen at Chicago’s McCormick Place. Just last week, for example, attendees at IRCE 2013 were exposed to 600 exhibitors and their impressive collection of new tools and technologies. Considering the slew of companies and their sophisticated products, some... 
Last week, the battle cry at NetSphere Strategies was “Nashville or bust!” As we headed south to Music City for the IBM Smarter Commerce Global Summit, we were excited to visit the Grand Ole Opry and the Country Music Hall of Fame. Even more so, however, we were looking forward to the IBM conference and the company’s impressive collection of speakers – the best and brightest in eCommerce technology. Considering the summit serves as a place to discover the trends... 
After sending out our most recent NetSphere Strategies newsletter, which went out earlier this month, we received a handful of questions in response to our invitation to “Ask an eCommerce Expert.” We chose to publish the following inquiry, submitted by Josh L., considering it is a common question asked by most online retailers – large and small, alike. What is the top marketing effort that can drive traffic to my site? Josh’s question immediately grabbed our attention and for... 
Moving pictures. The phrase harkens back to the 1920s when silent films first debuted. Their release changed the way the world thought about entertainment and to a certain degree, helped the consumer culture to truly emerge. Today, the global consumer culture is changing on a daily basis. And yet again, moving pictures may have a big impact. In addition to the zoom-in product features available on many online retail sites, short videos are being implemented to give consumers a better... 
The Internet Retailer Conference and Exhibition is less than three weeks away, and as its opening day approaches, eCommerce companies, like ours at NetSphere Strategies, are gearing up for the event. This year’s Chicago-based show serves as the 9thannual event of its kind, which is hosted by Internet Retailer Magazine, one of the leading publications for the eCommerce industry. So whether your company is based in the Chicagoland area or not, a visit to the IRCE at the Windy City’s...