There are many who have banked on Mac users as being big spenders, and rightfully so. Certain analytics have shown that Mac users are more likely to book pricier hotel rooms than their PC counterparts. Because of that data, Orbitz, a popular travel site, shows Mac users higher-priced deals. And it all started with the Mac tax, the idea that consumers will pay more for Apple’s technology compared to other brands. According to a recent Wall Street Journal report, Orbitz and other...

Anyone who’s tried their hand at teaching has quickly learned that there’s no reason to reinvent the wheel. No matter the age group or grade level, there’s a veteran teacher somewhere nearby who has perfected the best approach to keeping their students calm, collected and engaged. So when a new teacher is in doubt, it’s probably best to just beg, borrow and steal from education's long-time, sure-fire methods. So is definitely the case when B2B organizations go to market. Instead of...

Although window shopping doesn’t typically involve an intent to purchase, there once was a time when window shopping actually required leaving one’s house. These days, however, peering at a store through an Internet browser window is quite sufficient. Or is it? At the Internet Retailers Conference and Exhibition, speakers and attendees discussed how to leverage a commerce platform in the age of anywhere, anytime and any device. Because, after all, consumers want the ability to pull up a retailer's site at...