Real-time marketing made easy with IBM
Last year when the lights went out at Super Bowl XLVII, the ad team for Oreos took advantage. They tweeted a picture of a single Oreo standing in a spotlight coupled with the text: "You can still dunk in the dark." Not surprisingly, the simple, yet brilliant on-the-go thinking won the ad team a boatload of awards. But the tweet didn’t just put Oreo's creative team in the spotlight, it put real-time marketing there, as well.
Even before the Oreo tweet made its marketing slam dunk, so to speak, Twitter had always been the go-to avenue for real-time interactions with consumers. Several months later, however, and organizations want that on-the-fly capability for more than just their social platforms. And that’s just what IBM is giving them with the new Digital Experience software.
“IBM digital experience software combines with IBM customer experience management capabilities so marketing professionals can analyze customer activity on a specific channel, such as a mobile device,” said the editors of a recent IBM press release. “With these unique views, marketers can gauge the behavior of customers across all digital channels, identify patterns and then adjust the digital experience based on this insight to improve the quality and appeal of the user's experience.”
The software allows marketers, sales reps and business owners real-time control over customer interactions and digital updates without the need for IT technical skills or outside assistance. This in and of itself will allow the user experience to improve by leaps and bounds.
“Building on these demands, IBM's Digital Experience software allows CMOs to provide customers with relevant information and offers that are based on their preferences and can be published quickly to all digital channels and mobile devices,” the press release relayed. “For example, while at a conference, marketing and event teams can develop professional grade assets that incorporate client interviews, show floor footage, audio and text overlays and in a few simple clicks publish it to the broadest range of social, mobile and online channels.”
The possibilities for leveraging the new IBM tool are truly endless. From HR’s hiring and training purposes to product development initiatives, it's a powerful addition to the WebSphere Commerce platform.
To learn how the technology has already helped companies enhance their digital presence, check out the video above. To put it into real-time play at your company, get in touch with the eCommerce experts at NetSphere Strategies. We’d be happy to help with its implementation.