As the digital age continues its upward and onward march, a marketer’s job becomes increasingly difficult to manage. When there are so many touch points – websites, brick-and-mortar locations, social media platforms and an ever-growing handful of devices used by customers – it can be a challenge to create meaningful interactions. Regardless of the challenge, “digital experience priorities must quickly evolve to keep up with fast-paced or fickle customer expectations. Given the frantic pace of digital, organizations invest or are left...