Last October, Internet Retailer published its 2015 Guide to B2B eCommerce. In it, the editors heralded that U.S. B2B eCommerce companies would generate $1 trillion in sales in 2014, significantly surpassing B2C eCommerce sales. With so many sales opportunities on the line, it’s not surprising to hear that B2B businesses are upping the ante when it comes to marketing their companies. Although there can be some overlap in regard to how both B2B and B2C businesses go to market, there are... Subscribe to this list via RSS Blog posts tagged in b2b ecommerce
Last October, Internet Retailer published its 2015 Guide to B2B eCommerce. In it, the editors heralded that U.S. B2B eCommerce companies would generate $1 trillion in sales in 2014, significantly surpassing B2C eCommerce sales. With so many sales opportunities on the line, it’s not surprising to hear that B2B businesses are upping the ante when it comes to marketing their companies. Although there can be some overlap in regard to how both B2B and B2C businesses go to market, there are... 
In a recent study conducted by Forrester, 100 B2B companies in the United States were surveyed to evaluate best practices in implementing B2B eCommerce systems and the metrics that go hand in hand with those systems. In addition to revealing the competitive advantages that come from B2B eCommerce implementation, researchers identified SaaS and PaaS as popular for businesses looking to save time and money when deploying eCommerce solutions. In fact, “get going now and produce results quickly,” was one of...