When hiring or outsourcing an individual or a firm for eCommerce website development, any retailer can agree: a subject matter expert is the candidate of choice. What is difficult to find consensus on, however, is what constitutes an SME. In the 2008 best-seller, “The Outliers,” Malcolm Gladwell inspired readers by saying that if an individual devotes 10,000 hours, boiled down to a 40-hour work week over the course of five years, they will achieve the status of expert in their...
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