When a website is slow to load, consumers are quick to leave. And when consumers don’t stick around, revenues suffer. According to an often-cited study conducted by the Aberdeen Group, something as minimal as a 1-second delay can result in 11 percent fewer page views, a 16 percent decrease in customer satisfaction and a 7 percent drop in conversions. For most business owners, a 7 percent decrease in online sales is motivation enough to improve page performance. Unfortunately, however, sales aren’t...
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