It’s not all that uncommon for a shopper to cruise past an intriguing storefront and think, “I’m going to check them out online when I get home.” In fact, those same consumers might just pull out their smartphone right then and there to bookmark the website. But what happens when they’re a block or two away – or at home later that evening – only to discover that the store doesn’t offer online shopping? As you can imagine, there are...
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Online shopping is no longer the wave of the future. It is the here and now. Instead of flocking to brick-and-mortar locations to make purchases, consumers are flocking to their computers, smartphones and tablets. In a recent article published on Forbes.com, Hil Davis, co-founder of the online men’s retailer J. Hilburn, cites various experts on the matter of today’s consumer shopping habits. He makes mention of a recent Internet Retailer study, which forecasts a doubling of mobile commerce sales in 2013. And he...
At this point in time, most people have heard of Groupon. And most people have taken advantage of one of their daily deals, purchasing everything from cases of wine to dental cleanings. In fact, some might even say that they’ve placed orders simply because the deal seemed too good to pass up – as opposed to actually needing the item or service. Online coupon houses and deal-of-the-day sites have become the new what’s-hot trend – thrift is suddenly en vogue. And...