There’s a big difference between simply sending out a newsletter and sending out a newsletter that employs best practices. The latter requires a lot of time and thoughtful planning while the former might not. The main differentiating factor is, of course, the success rate of each.   The benchmarks for a newsletter’s success vary from industry to industry, and the traction achieved is dependent on a variety of factors. Mail Chimp, one of the leaders in e-mail marketing, sends out billions...

The Internet is truly the greatest connectivity tool on the planet. It weaves ideas from people all around the world together. One site will link to another and then another, meshing thoughts and pictures and content of all kinds into one massive construct. It is, after all, the World Wide Web.   Google Authorship, the method to attach an author’s profile picture to his or her online articles and blogs, is a prime example of how two or more sites working...