Most folks are more than familiar with the following idiomatic phrases: “diversification is the key to success” and “don’t put all your eggs in one basket.” And many are familiar with them in a business context. For example, when you sell products and services from your company’s website, you benefit by increasing the number of sales channels available to your customers – diversification is the key to success. Selling through a third-party marketplace also helps you mitigate the financial...

Since it was founded in 2001, Newegg.com has been heading on a growth path. Based on its nearly $1 billion in sales in 2004, Newegg found itself on the Internet Retailer magazine’s list of the Internet’s Top 10 retailers in 2005. And just four short years later, it was listed as No. 234 on America’s Largest Private Companies list, published by Forbes. In 2012, it reported more than $2.7 billion in revenue – a substantial jump from its debut appearance on...