In a recent article, published on Inc.com, a small toy store owner lamented the fact that she could not compete with the big box retailers when it came to price. When shoppers would leave her store, claiming that the same items could be bought elsewhere at significantly lower prices, her defeatist mentality would get the best of her. It seemed like she wasn’t willing to fight for shoppers’ business. She just let them furrow their brows at her prices and go....