Last week at IRCE 2013 at Chicago’s McCormick Place, Alex Zhardanovsky, co-founder of PetFlow.com, spoke in front of a massive crowd of eCommerce business owners, industry journalists and show attendees. Buzz leading up to his speaking engagement was primarily based on his company’s legendary social media accomplishment: building its Facebook fan base from 20,000 to 600,000 in six months and doing it all for less than $200,000. “The approach to acquire as many fans as quickly as possible certainly wasn’t... Subscribe to this list via RSS Blog posts tagged in consumers
Last week at IRCE 2013 at Chicago’s McCormick Place, Alex Zhardanovsky, co-founder of PetFlow.com, spoke in front of a massive crowd of eCommerce business owners, industry journalists and show attendees. Buzz leading up to his speaking engagement was primarily based on his company’s legendary social media accomplishment: building its Facebook fan base from 20,000 to 600,000 in six months and doing it all for less than $200,000. “The approach to acquire as many fans as quickly as possible certainly wasn’t... 
Need a crash course on the emerging trends in an industry? Looking for solutions to your major business challenges? Wanting a good workout? Well, all of these can be achieved by walking the floor at any of the major trade shows that happen at Chicago’s McCormick Place. Just last week, for example, attendees at IRCE 2013 were exposed to 600 exhibitors and their impressive collection of new tools and technologies. Considering the slew of companies and their sophisticated products, some... 
Moving pictures. The phrase harkens back to the 1920s when silent films first debuted. Their release changed the way the world thought about entertainment and to a certain degree, helped the consumer culture to truly emerge. Today, the global consumer culture is changing on a daily basis. And yet again, moving pictures may have a big impact. In addition to the zoom-in product features available on many online retail sites, short videos are being implemented to give consumers a better... Success on Facebook has thwarted some businesses, leaving them with what they consider to be an unacceptable number of likes and worse off, leaving them with a depleted sense of social media self-esteem. What these businesses may be forgetting, however, is that it’s not the quantity of likes that matters; it’s quality that reigns supreme.
Regardless of the quality-over-quantity mantra, businesses still feel compelled to strive toward bigger numbers. And who can blame them?
So, to encourage your Facebook counter to grow, take advantage of the sage advice from Get the Dash, the social media gurus that created the video above. By implementing these approaches, any business should be able to grow their friend-base – in an honest and sincere way.
Tip #1:
Review the businesses that you “like” on Facebook and ask yourself: Why did I like them in the first place?
Is it because you simply wanted to support their social media efforts? Is it because you truly love the brand? Was it because you received a special offer that required a “like” to obtain it?
By asking yourself these questions, you’ll be able to apply the answers to your own Facebook strategy.
However…
Tip #2:
Don’t simply mimic the efforts of others. Inject a little personality.
That approach will resonate with the individuals who have shown interest in your business. It’s important to remember that your “likes” are more than just a number; they’re living, breathing human beings who for one reason or another, want to interact with you and your business.
Keeping an eCommerce website fresh and full of new information will tickle online shoppers’ curiosity and inspire them to check back often. So, when a company strategizes to develop new web pages or update pre-existing web pages, expectations are high – and rightfully so. Repeat visits are prone to becoming online purchases. But what happens when all of that hard work doesn’t reap the benefits of increased revenue? Better yet, why isn’t the new content producing the anticipated attention or sales?... 
For anyone who’s ever stashed away a few chocolates or saved their pennies for a rainy day, they’ve created their very own cache. According to the Merriam-Webster dictionary, a cache can be defined as a hiding place for concealing and preserving provisions or implements. In the tech world, web caching is incredibly similar. It’s a method for storing previously visited web pages to the server for quick retrieval. When website visitors hit the back button on a website that has enabled... 
With highlights ranging from the London Olympics to the presidential election, 2012 will truly be a year to remember. But as is true with every changing of the annual guard, the collective world looks forward to what’s to come. The e-commerce community alone is anxiously awaiting new developments in 2013. Over the past 12 months, e-commerce businesses have grown by leaps and bounds thanks to a surge in online retail spending. E-tailers continued to adapt to consumer shopping habits, and... 
Every four years, our nation has the chance to get a fresh start. Whether it be by voting in a new president with crisp ideas or by keeping a reinvigorated incumbent on for a second term, the opportunity is alive. And with Election Day behind us, we must use that momentum and incorporate it into our daily work lives. There is always room for improvement, after all – at the government level as well as on the business level. ...