Saying that content is king can sound a bit cliché these days, especially considering the importance of a website's performance. If your pages don't load properly, consumers can't be expected to twiddle their thumbs to access your content – no matter how good it is.  However, content should still be considered the crowning jewel for any high-performing website. In the same way that smart technology can boost the way a website functions, smart technology can also help business owners create great...

In a recent whitepaper published by CoreMedia, a leading developer in web experience management solutions, the editors there discussed the importance of adapting the way businesses design their respective eCommerce and marketing content websites to be more fluidly integrated. Strong emphasis was placed on a more streamlined and less convoluted experience for the consumer when shopping online, especially when targeting the key millennial demographic. Further enabling customers to feel they have all the tools necessary to make informed purchases not only...

Technology evolves about as quickly as the second hand moves around its dial. But as technology speeds up, businesses, too, must do their best to keep up at the same pace. The challenge, however, revolves around the ever-growing duties of eCommerce development staff. With IT departments being rained down on with new responsibilities and requests, the growth of an online store is inevitably stymied. And that’s where IBM and its WebSphere Commerce business users come into the picture. In its much-anticipated...

From Aug. 19, 2013, through Aug. 22, 2013, marketers from around the nation convened in Boston for the Inbound 2013 conference, hosted by HubSpot, the leader in inbound marketing software. During the four-day event, Sam Mallikarjunan, the head of eCommerce marketing at HubSpot, headed up a session titled, “How to sell better than Amazon.”   To say the least, the session was busting at the seams with attendees.   During Mallikarjunan’s 45-minute presentation, he focused on the nearly $100 billion-in-annual-sales gorilla...

Launching a new website (or marketing campaign for an existing website) can be incredibly exciting. Seeing all of your hard work come to life in bright, vivid online colors is definitely deserving of a little pat on the back. And it’s also fitting to let others see the fruits of your labor. Because after all, the website is just the beginning of what could be a long and successful eCommerce endeavor.   When it comes to getting your website in front...