In the whitepaper titled, “From Ripple to Wave: The Ascent of Authentic Visual Content,” the editors at Olapic, a company focused on visual content, brought to light the flood of customer photos that are being taken every day. They also focused on the benefits that can come from taking advantage of all of those selfies and pics shared on Instagram on eCommerce websites. “Customer photos are the most authentic and compelling brand assets available today,” the editors said. “Thanks to the... Subscribe to this list via RSS Blog posts tagged in conversion rates
In the whitepaper titled, “From Ripple to Wave: The Ascent of Authentic Visual Content,” the editors at Olapic, a company focused on visual content, brought to light the flood of customer photos that are being taken every day. They also focused on the benefits that can come from taking advantage of all of those selfies and pics shared on Instagram on eCommerce websites. “Customer photos are the most authentic and compelling brand assets available today,” the editors said. “Thanks to the... 
Eating better and exercising more are no brainers when it comes to new resolutions for the New Year. But setting resolutions just because the calendar year changed isn’t always a good idea. Individuals – and businesses – must ensure that they’re making changes for the right reasons. For some retailers, a disappointing holiday shopping season has them reassessing their focus and executing on their own New Year’s resolutions. For some of those retailers, new initiatives include replatforming their current eCommerce solution,... 
Last week at IRCE 2013 at Chicago’s McCormick Place, Alex Zhardanovsky, co-founder of PetFlow.com, spoke in front of a massive crowd of eCommerce business owners, industry journalists and show attendees. Buzz leading up to his speaking engagement was primarily based on his company’s legendary social media accomplishment: building its Facebook fan base from 20,000 to 600,000 in six months and doing it all for less than $200,000. “The approach to acquire as many fans as quickly as possible certainly wasn’t... 
Moving pictures. The phrase harkens back to the 1920s when silent films first debuted. Their release changed the way the world thought about entertainment and to a certain degree, helped the consumer culture to truly emerge. Today, the global consumer culture is changing on a daily basis. And yet again, moving pictures may have a big impact. In addition to the zoom-in product features available on many online retail sites, short videos are being implemented to give consumers a better... Success on Facebook has thwarted some businesses, leaving them with what they consider to be an unacceptable number of likes and worse off, leaving them with a depleted sense of social media self-esteem. What these businesses may be forgetting, however, is that it’s not the quantity of likes that matters; it’s quality that reigns supreme.
Regardless of the quality-over-quantity mantra, businesses still feel compelled to strive toward bigger numbers. And who can blame them?
So, to encourage your Facebook counter to grow, take advantage of the sage advice from Get the Dash, the social media gurus that created the video above. By implementing these approaches, any business should be able to grow their friend-base – in an honest and sincere way.
Tip #1:
Review the businesses that you “like” on Facebook and ask yourself: Why did I like them in the first place?
Is it because you simply wanted to support their social media efforts? Is it because you truly love the brand? Was it because you received a special offer that required a “like” to obtain it?
By asking yourself these questions, you’ll be able to apply the answers to your own Facebook strategy.
However…
Tip #2:
Don’t simply mimic the efforts of others. Inject a little personality.
That approach will resonate with the individuals who have shown interest in your business. It’s important to remember that your “likes” are more than just a number; they’re living, breathing human beings who for one reason or another, want to interact with you and your business.
Keeping an eCommerce website fresh and full of new information will tickle online shoppers’ curiosity and inspire them to check back often. So, when a company strategizes to develop new web pages or update pre-existing web pages, expectations are high – and rightfully so. Repeat visits are prone to becoming online purchases. But what happens when all of that hard work doesn’t reap the benefits of increased revenue? Better yet, why isn’t the new content producing the anticipated attention or sales?... 
After our first NetSphere Strategies newsletter went out in March, we received a handful of questions in response to our invitation to “Ask an eCommerce Expert.” One of those inquiries, submitted by Rob S., immediately sparked our attention. Q: Is there one specific tool that I can use to directly increase my online store's capabilities, conversion rates and sales? A: Rob’s question is a good one. Not a day goes by that etailers aren’t constantly hit over the head with... 
Online shoppers are much less forgiving than a web store owner might like – or realize, for that matter. And you can’t necessarily blame them. The reason that consumers choose to purchase items online is, after all, for the sheer convenience of it. So no matter the issue, if it’s not easy for a shopper to make a purchase, they’ll exit out of your site and they might not ever return. According to the editors at Mashable.com, the following seven... 
Making the choice to re-platform an eCommerce site is not for the faint of heart. It takes a major commitment. For some, the project can span multiple years. There’s the research required in choosing an eCommerce provider and then there’s the task of determining how to customize it in a way that will deliver results. Once those items have been fleshed out, the implementation itself still has to take place. According to research conducted by Forrester in 2011, published in... When online shoppers head to the Tommy Hilfiger website, they are immediately confronted with an overlay capture form, inviting them to sign up for the Tommy Hilfiger newsletter. The overlay also offers 20 percent off the next purchase for those who opt in to the newsletter. If this sounds a little spammy to you, you’re probably not alone. What you might be surprised to hear, however, is that the clothing company more than tripled their e-mail list in one year’s...