For those in the business of eavesdropping, it’s not rare to overhear a pair of executives at a lunch counter talking about the ROI of social media. One will ask the other how to quantify its value and whether it’s worthy of all the hype. If it’s the right set of businessmen, the answer to that question will be a resounding, “Yes! It’s worth the hype and more.” If it’s the wrong set of businessmen, the remainder of their lunch... Subscribe to this list via RSS Blog posts tagged in cost savings
For those in the business of eavesdropping, it’s not rare to overhear a pair of executives at a lunch counter talking about the ROI of social media. One will ask the other how to quantify its value and whether it’s worthy of all the hype. If it’s the right set of businessmen, the answer to that question will be a resounding, “Yes! It’s worth the hype and more.” If it’s the wrong set of businessmen, the remainder of their lunch...