How well do you think you know your customers? According to a recent study, probably not as well as you think. IBM’s study, developed by Econsultancy, a firm that specializes in helping clients with digital business, marketing and eCommerce, surveyed marketers, 90 percent of whom said that in order to be successful, they need to personalize customer experiences in their marketing campaigns. It appears that only 10 percent of these marketers are doing it right because 80 percent of consumers... Subscribe to this list via RSS Blog posts tagged in customer experience
How well do you think you know your customers? According to a recent study, probably not as well as you think. IBM’s study, developed by Econsultancy, a firm that specializes in helping clients with digital business, marketing and eCommerce, surveyed marketers, 90 percent of whom said that in order to be successful, they need to personalize customer experiences in their marketing campaigns. It appears that only 10 percent of these marketers are doing it right because 80 percent of consumers... 
According to IBM, “in the United States alone, roughly US$83 billion is lost each year as a result of poor customer experiences. That’s more than the revenue for the entire U.S. e-commerce retail sector. Many businesses have yet to unlock the potential of information, technology and customer engagement to stem these losses.” IBM’s statement might seem like a harsh critique for marketers – especially for those businesses that have invested in and are embracing marketing technology. But the fact of the... 
Omni-channel retailing became one of the biggest buzzwords of 2013, and its popularity among business owners will only continue to increase. Essentially, those that adopt it will thrive while those that don't will, inevitably, wither on the vine. Despite its sometimes intimidating ways, omni-channel retailing is being better understood by the eCommerce community as a whole. Business owners are becoming more familiar with what it entails and what degree of adoption is appropriate for their businesses. No matter the level of... 
Most everyone knows that a bad experience is more likely to be shared than a good one. For some reason, people are much more inclined to rant than they are to rave. Even writers have an easier time writing a bad review than a good one. In the end, everyone just wants to be a critic. Because of this little human idiosyncrasy, business owners are uber sensitive to the wants and needs of their customers and clients. And they should... 
On Sept. 18, 2013, in downtown Chicago, a wide variety of IBM business partners gathered at 71 S. Wacker Dr. to learn about the wide array of products found under the Smarter Commerce umbrella. The overarching theme of the business partner event, however, focused on how those solutions can put the customer in context. John Davidson, sales executive with the Global Smarter Commerce team, kicked off the two-day event by setting expectations for attendees. He explained that the Smarter Commerce...