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July 31, 2014 Written by NetSphere Category: Uncategorized
Defining L2RM and the vendors that are leading the way At the beginning of the year, Forrester released its The Forrester Wave report: Lead-To-Revenue Management Platform Vendors, Q1 2014. In it, Forrester evaluated the leading solution providers in the space, including Act-On, Adobe, CallidusCloud, IBM, Marketo, Oracle, salesforce.com, Salesfusion and Silverpop. This was the first time that Forrester focused its research on L2RM automation vendors. Understanding the results of Forrester’s research, however, must start by understanding lead-to-revenue management or L2RM. According to Forrester, initial L2RM automation solutions came about with the...