In a recent ComScore report titled, “U.S. Digital Future in Focus 2014,” the editors there discussed the rapid evolution of the online marketplace. From mobile to social media to eCommerce, digital consumer behavior in 2013 was put under the microscope. In doing so, the researchers at ComScore were able to categorize the changes taking place into four categories. These categories, which ComScore dubbed as transformative shifts, are as follows: Platform Shifts: Consumers are engaging with digital media across an increasing number... Subscribe to this list via RSS Blog posts tagged in digital consumer behavior
In a recent ComScore report titled, “U.S. Digital Future in Focus 2014,” the editors there discussed the rapid evolution of the online marketplace. From mobile to social media to eCommerce, digital consumer behavior in 2013 was put under the microscope. In doing so, the researchers at ComScore were able to categorize the changes taking place into four categories. These categories, which ComScore dubbed as transformative shifts, are as follows: Platform Shifts: Consumers are engaging with digital media across an increasing number...