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February 10, 2016 Written by Stephan Moen Category: eCommerce
better onsite search
Onsite search deployed on eCommerce sites is one of the top three most effective ways for buyers to find the products they want to purchase. So why is it that 7 in 10 adults that shops online at least monthly, have come to the conclusion that onsite search functionality deployed on most webstores they visit don’t deliver relevant results and expectations. I didn’t realize how poor the implementation of onsite search was for eCommerce sites until I decided to write this...

May 10, 2013 Written by NetSphere Category: Social Media

Success on Facebook has thwarted some businesses, leaving them with what they consider to be an unacceptable number of likes and worse off, leaving them with a depleted sense of social media self-esteem. What these businesses may be forgetting, however, is that it’s not the quantity of likes that matters; it’s quality that reigns supreme.

Regardless of the quality-over-quantity mantra, businesses still feel compelled to strive toward bigger numbers. And who can blame them?

So, to encourage your Facebook counter to grow, take advantage of the sage advice from Get the Dash, the social media gurus that created the video above. By implementing these approaches, any business should be able to grow their friend-base – in an honest and sincere way.

Tip #1:

Review the businesses that you “like” on Facebook and ask yourself: Why did I like them in the first place?

Is it because you simply wanted to support their social media efforts? Is it because you truly love the brand? Was it because you received a special offer that required a “like” to obtain it?

By asking yourself these questions, you’ll be able to apply the answers to your own Facebook strategy.


Tip #2:

Don’t simply mimic the efforts of others. Inject a little personality.

That approach will resonate with the individuals who have shown interest in your business. It’s important to remember that your “likes” are more than just a number; they’re living, breathing human beings who for one reason or another, want to interact with you and your business.

May 02, 2013 Written by NetSphere Category: eCommerce
4 tools for cross-browser testing Keeping an eCommerce website fresh and full of new information will tickle online shoppers’ curiosity and inspire them to check back often. So, when a company strategizes to develop new web pages or update pre-existing web pages, expectations are high – and rightfully so. Repeat visits are prone to becoming online purchases. But what happens when all of that hard work doesn’t reap the benefits of increased revenue? Better yet, why isn’t the new content producing the anticipated attention or sales?...

April 04, 2013 Written by NetSphere Category: eCommerce

For anyone who’s noticed the dog-eared “view summary” paper icon located at the bottom of a tweet, you’ve probably wondered how it got there and why it only appears on some status updates. The same goes for the staggered “view image” icon.

As it turns out, the expandable content is what Twitter refers to as a card, an added-value feature that makes it possible for Twitter users to attach additional media to their tweets. To include a card on a status update, it’s necessary to add a few lines of HTML to the web pages where the original content can be found.

Twitter rolled out its cards in mid-2012, initially delivering summary and image offerings. This week, however, the social media giant revealed three new cards – one of which that will have a substantial impact for online retailers active on Twitter.

“The product card is a great way to better represent retail items on Twitter, and to drive sales,” explains the Twitter development site. “This Card type is designed to showcase your products via an image, a description, and allow you to highlight two other key details about your product.”

The video above walks users through the process of adding Twitter cards that will appear every time a tweet references some aspect of their website. Currently, however, Twitter doesn’t allow for just anyone to use the product portion of the service. Businesses and individuals will need to apply for the ability to do so. In the meantime, the video does a good job of explaining how to add meta tags to tap into the pre-existing portion, which will be similar to the functionality of the product cards when they become available system-wide.

January 04, 2013 Written by NetSphere Category: eCommerce

When online shoppers head to the Tommy Hilfiger website, they are immediately confronted with an overlay capture form, inviting them to sign up for the Tommy Hilfiger newsletter. The overlay also offers 20 percent off the next purchase for those who opt in to the newsletter. If this sounds a little spammy to you, you’re probably not alone. What you might be surprised to hear, however, is that the clothing company more than tripled their e-mail list in one year’s...

November 13, 2012 Written by NetSphere Category: eCommerce
Getting to know Newegg As any e-tailer knows, getting all your eggs into one basket is an ongoing task. And it’s one that requires a mighty big basket. From social media initiatives to website overhauls, there’s always something that has to be added to the ever-growing to-do list.   Finding new sales outlets isn’t necessarily something new on the list, but it does require a bulk of an e-tailer’s time. For starters, there are a whole host of third-party marketplaces worth considering. Amazon and eBay...

September 10, 2012 Written by NetSphere Category: eCommerce
The advantages of social logins There are so many things that get swept under the rug when our precious time doesn’t allow for their attention. When dirty laundry starts piling up, the classic excuse is that we’re just too busy. If we realize that we haven’t called an out-of-town friend or family member, it’s usually because time just didn’t allow for that overdue chat. Even something as trivial as creating an account to make an online purchase falls under the there-aren’t-enough-hours-in-the-day syndrome.   But for an...

July 25, 2012 Written by NetSphere Category: eCommerce
Clash of the retail titans From Florida oranges to Japanese beetle traps, Amazon nearly has it all. With at least 160,000,000 products, the online retailer literally has everything plus the kitchen sink. Beyond the vast array of stuff to buy, Amazon also offers free shipping, product reviews, shopper forums, daily deals, web services, sponsored links and job boards. The list goes on. What this all adds up to is the biggest and fastest-growing online retailer out there. Put it head to head with the world’s biggest brick-and-mortar...

June 25, 2012 Written by NetSphere Category: eCommerce
Gearing up for the new age of window shopping Although window shopping doesn’t typically involve an intent to purchase, there once was a time when window shopping actually required leaving one’s house. These days, however, peering at a store through an Internet browser window is quite sufficient. Or is it? At the Internet Retailers Conference and Exhibition, speakers and attendees discussed how to leverage a commerce platform in the age of anywhere, anytime and any device. Because, after all, consumers want the ability to pull up a retailer's site at...

June 13, 2012 Written by NetSphere Category: Online Retailing

When Forbes asked the question, “Will Video Be The Next Generation In E-Commerce Product Reviews?” they already knew the answer. According to the article titled the same, “This revolution in the traditional review process is quickly garnering steam, and for good reason. As the attention span of the average E-Shopper dwindles, these critical moments are extended if they’re watching a video review (as opposed to reading one).” To understand this new brand of eCommerce, Forbes explains how the power of body...