eCommerce sales have grown exponentially over the last decade, nearly reaching $300 billion in 2014. Retail consumers are now spending half their shopping time online, whether it’s via computer, tablet or smartphone, to research their purchases before they make them. Because of the ramp-up in time spent shopping online, consumers are demanding a better experience. Part of those expectations include a more seamless, immersive experience across all retail channels. With the volume of online sales increasing rapidly, however, so has the...