Forrester Research, an independent technology and market research company, released an eCommerce report showing that online retail sales this year are expected to reach $334 billion, which will be around 10 percent of all retail sales in the United States. Forrester reports generate plenty of interest and conversation, which will likely be the case in a few weeks when the eCommerce industry gathers in Chicago at the Internet Retailer Conference Exhibition (IRCE) at the Windy City’s McCormick Place convention center June... Subscribe to this list via RSS Blog posts tagged in Forrester Research
Forrester Research, an independent technology and market research company, released an eCommerce report showing that online retail sales this year are expected to reach $334 billion, which will be around 10 percent of all retail sales in the United States. Forrester reports generate plenty of interest and conversation, which will likely be the case in a few weeks when the eCommerce industry gathers in Chicago at the Internet Retailer Conference Exhibition (IRCE) at the Windy City’s McCormick Place convention center June... 
At the beginning of the year, Forrester released its The Forrester Wave report: Lead-To-Revenue Management Platform Vendors, Q1 2014. In it, Forrester evaluated the leading solution providers in the space, including Act-On, Adobe, CallidusCloud, IBM, Marketo, Oracle, salesforce.com, Salesfusion and Silverpop. This was the first time that Forrester focused its research on L2RM automation vendors. Understanding the results of Forrester’s research, however, must start by understanding lead-to-revenue management or L2RM. According to Forrester, initial L2RM automation solutions came about with the...