In today’s omni-channel environment, there are so many different buyer types coming in. Some want to buy online and pick up their purchases in-store. Some just want to window shop on a website, but potentially make final purchase decisions in a brick-and-mortar location. Still others want to comparison shop on their phones while perusing a store's racks. One of the common themes facing retailers, however, is that there’s often a separation of inventory for in-store versus online. The challenge then...
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