According to an article that appeared in the May 5, 2014, issue of Forbes, “Wayfair is as much a data miner as it is a retailer. It constantly probes and processes information about its customers to interact with them, anticipate their wishful thinking, personalize their home pages and turn search into a form of entertainment.” And that was the exact message that Wayfair.com CEO and co-founder, Niraj Shah, told attendees at the 2014 Internet Retail Conference & Exhibition in his keynote... Subscribe to this list via RSS Blog posts tagged in gathering customer insight
According to an article that appeared in the May 5, 2014, issue of Forbes, “Wayfair is as much a data miner as it is a retailer. It constantly probes and processes information about its customers to interact with them, anticipate their wishful thinking, personalize their home pages and turn search into a form of entertainment.” And that was the exact message that Wayfair.com CEO and co-founder, Niraj Shah, told attendees at the 2014 Internet Retail Conference & Exhibition in his keynote...