In a previous blog, the team at NetSphere Strategies covered the importance of tools for analyzing website data, focusing on Tealeaf, IBM's new customer experience manager. Today, however, we'll take a deeper look at what Tealeaf has to offer in more effectively pulling down actionable data related to how users interact with a website.  Any company with an eCommerce focus needs to ensure the visitors to their website are experiencing a smooth, hiccup-free interaction. Consumers have come to expect their web...

The push to find out how consumers interact with their favorite brands has proven to be a catalyst for vendors to deliver website analytics tools. Most companies are done trying to push products onto consumers because they realize (unless you’re Apple) that it doesn’t work. Instead, they’re more focused on learning what consumers actually want and deliver on those desires. eCommerce companies have a wealth of information at their fingertips, but only if they have the tools to collect and analyze...