SEO can be a tough nut to crack and especially so when Google unleashes new ranking algorithms without warning – unless you’re one of those businesses fortunate enough to have a full-time SEO. And yes, for those readers that aren’t in the know, SEO isn’t just the process of improving digital visibility, it’s also a job title: search engine optimizer. The emergence of this position goes to show you just how prevalent the practice of SEO has become.  For many businesses,...