The marketers that are on top of their game are the ones that no longer consider driving website traffic a challenge. Those marketers have a slew of tools and techniques at their disposal and have mastered how to use them. Their newest challenge, however, is ensuring that the traffic that lands on their website stays there.   In an eBook produced by Yottaa, a leader in CDN technology focused on website performance, the editors there made a few intriguing statements about...