The old adage of persistence pays off is often attributed to achieving an individual’s goals. And although it’s often tied to offline aspirations, it’s also a mantra that holds up in the digital world. When persistent connections, also known as HTTP keep-alive, are enabled on a website, its performance will benefit, helping to drive a business’s growth initiatives.  According to the World Wide Web Consortium, or the W3C, before the days of persistent connections, a separate TCP connection had to be...

The eCommerce business owners who put website page performance at the top of their list of priorities are those who see the big picture. They understand that the online user experience is much more than flashy images and pithy tag lines. They consider page response times to be just as important.    Speaking of those flashy images, however, often times, they are the culprit behind slow-to-load web pages – one of the first reasons a website visitor will leave a site....