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When it comes to website performance, persistent connections pay off The old adage of persistence pays off is often attributed to achieving an individual’s goals. And although it’s often tied to offline aspirations, it’s also a mantra that holds up in the digital world. When persistent connections, also known as HTTP keep-alive, are enabled on a website, its performance will benefit, helping to drive a business’s growth initiatives.  According to the World Wide Web Consortium, or the W3C, before the days of persistent connections, a separate TCP connection had to be...