Although window shopping doesn’t typically involve an intent to purchase, there once was a time when window shopping actually required leaving one’s house. These days, however, peering at a store through an Internet browser window is quite sufficient. Or is it? At the Internet Retailers Conference and Exhibition, speakers and attendees discussed how to leverage a commerce platform in the age of anywhere, anytime and any device. Because, after all, consumers want the ability to pull up a retailer's site at...
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