On August 20, 2013, Dharmesh Shah, co-founder of HubSpot, the world’s leading inbound marketing software company, delivered an inspiring keynote presentation at Inbound 2013 in Boston. During his speech, Shah discussed the behavioral shifts that are taking place in our society – and the way that companies go to market. Once upon a time, Shah said, folks answered rotary phones when they rang, despite the fact that without caller ID, they didn’t even know who was calling them. They were...
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