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August 29, 2013 Written by NetSphere Category: eCommerce
A 5-step guide to stop getting Amazoned! From Aug. 19, 2013, through Aug. 22, 2013, marketers from around the nation convened in Boston for the Inbound 2013 conference, hosted by HubSpot, the leader in inbound marketing software. During the four-day event, Sam Mallikarjunan, the head of eCommerce marketing at HubSpot, headed up a session titled, “How to sell better than Amazon.”   To say the least, the session was busting at the seams with attendees.   During Mallikarjunan’s 45-minute presentation, he focused on the nearly $100 billion-in-annual-sales gorilla...